Enhance Vehicle Pricing with Spark

Trusted by leading UK dealer groups, supermarkets and independents

What Spark gives your business

Choose the most trusted automated pricing solution

Spark is used by everyone! From small independents to leading supermarkets and the largest dealer groups, Spark is the most widely used pricing solution.

Understand every pricing decision

See how each price was built, which rules were applied and whether your teams acted on the recommendation.

Buy and place stock with confidence

Use retail-back valuations, sourcing opportunities and location insight to make better stock decisions.

Supercharge your stock turn

Automated pricing keeps vehicles precisely aligned with market demand, shortening time-to-sale and improving inventory performance.

Enjoy true operational efficiency

Eliminate manual pricing, streamline your workflow and monitor action reports to give managers confidence, visibility and control.

Learn from your local market

Cut through the noise and spot market trends as they happen with Spark’s weekly market share and insights report.

Feel supported by experts who understand your business

From our one-week onboarding process to ongoing strategic guidance, we help you unlock the full potential of your data.

From Pricing Strategy to Daily Action

Build your pricing policy based on market trends and vehicle-specific performance, test changes safely and let Spark calculate the optimal strategy price every day. Your team is then free to focus on any exceptions, driving stronger outcomes whilst maintaining control and consistency.

Learn What Works in Your Local Market

Review a live market share report that tracks price position, days to sell, sales mix and other metrics with relevant local competitors. See where performance differs, understand why and refine your strategy with evidence.

Operational Workflow That Puts You In Control

Focus on the exceptions that need your attention and let Spark automate the rest.

Build a Pricing Policy Around Your Business

Use more than 50 configurable layers to tailor pricing by lifecycle stage, market position, vehicle attributes, performance and your own commercial priorities.

Execute Your Strategy Every Day

Spark calculates new strategy-led prices daily, clearly explains proposed changes and applies your approval rules and commercial guardrails.

Respond to Market Movement Without Losing Discipline

Monitor local market shifts while keeping every response aligned with your agreed pricing policy.

Give Managers Visibility and Accountability

See pricing exceptions, compare sites, review decision history and track whether recommendations were approved, changed, reviewed or left unactioned.

One-Click Autotrader Updates

Approve price changes in one click and push them through to Autotrader instantly, together with other stock systems, websites and DMSs.

Stock Sourcing & Opportunity Ranking

Use retail-back valuations, opportunity scanning and location insight to decide what to buy, how much to pay and where to place each vehicle to maximise returns.

Move From Manual Repricing to a Controlled Pricing Operation

Spark connects pricing strategy, daily execution, management oversight and local-market learning in one controlled process.

What you learn from existing stock then feeds more confident buying and placement decisions.

Before Spark

Manual repricing consumes management and used-car team time
Pricing policy is applied inconsistently across vehicles, sites and lifecycle stages
Market movements are reflected too slowly in advertised prices
Managers cannot easily see what needs attention or whether teams took action
Buying and stock placement are disconnected from pricing performance

After Spark

Consistent Daily Execution: Strategy-led prices keep stock aligned with policy and changing market conditions
Time Back for Your Team: Automation handles routine work and directs people to meaningful exceptions
Visibility and Control: Managers can understand every recommendation and track action across sites
Local-Market Learning: Market insights show how your performance compares against relevant competitors, enabling you to perfect your pricing strategy
Confident Stock Decisions: Pricing insight informs buying, maximum buy price and stock placement

“CPHI’s Spark pricing tool has helped us sharpen our pricing strategy and cut our average days to sell by five. It’s become a key part of how we stay competitive. ”

George Manning

Director, Hilton Garage

“Our pricing strategy continues to perform well – supporting consistent profitability. Our stock is the cleanest it has been in years and we use Spark to auto-price almost all of our vehicles. ”

Spencer Davies

Group Used Car Manager, Renault Retail Group UK

Ready to Put Your Pricing Strategy to Work Every Day?

Take control of your pricing strategy today with Spark. Automate pricing, boost margins, and streamline your operations for faster, more profitable vehicle sales.

Book a Spark Demo

Automate pricing, boost margins and streamline your operations for faster, more profitable vehicle sales.

CPH Insight Ltd is a company registered in England and Wales. Company Number 10468758 – VAT Number 304021276

Integrated Pricing Solution

Transform Your Vehicle Pricing with Spark